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Humour appeal in advertising

Humour appeal in advertising

Humour generates feelings and pleasure and for this reason it has a potential for the feeling to become associated with the brand and affect consumer attitude towards the brand and probably its image . Humour can also affect information processing by attracting attention, improving brand name recall , creating a pleasant mood and reducing the chances of counter arguing. The positive side of humour ads can be summed up on the following points Humour attracts attention Humour can help increase ad message retention Source credability can be...

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LUXURY – A WAY OF LIFE

Dressed for the occasion, you face a group of equally polished people across the negotiating table. They grill you on your background, your career, your income and your prospects. Satisfied with your replies, they sit back and smile. You are in. Is this a job interview? A visa application? Perhaps a matrimonial enquiry? Actually, it’s “none of the above”. This is a potential luxury homeowner being vetted before his purchase is approved. For hundreds of years, something defined as “luxury” was something that was...

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